The islands tourism committee met recently reflecting on the 2020 season badly hit by covid and assessing what had gone well during the difficult year and looking at 2021 initiatives.
Reflecting on 2020
- The I Love Kefalonia sign had the impact desired and will be used again in 2021
- Recognizing official sites and social media were not being used well by offical island sources the sites are now working better and getting more attention (70% more traffic).
Looking forward to 2021 the initiatives include
- Continued growth of internet sites above
- Targeting getting tourism back to 60-80% of 2019 levels
- Advertising campaign to grow German market
- Considering how to extend the tourist season
Potential new attractions for visitors in 2021
- Gastronomy tourism including classes at hotels/restaurants
- Potentially “Changing of guard” type ceremonies weekly at St George’s castle and possible Assos as well.
- Access to an inscribed stone dedicated to the builders of the De Bosset bridge located behind the British Cemetery
- New island walking trails in southern Kefalonia
Clearly one of the biggest concerns now is ensuring all the main attractions including Assos, Myrtos, Agia Efimia, Fiskardo and supporting infrastructure (roads & bridges) are restored sufficiently to allow tourism from the damage created by hurricane Inanos in September.