But the beer was loved and won by the consumer at the first moment and rightly, since it managed to awaken memories and to revive its unique flavor, through the original recipe that still holds, the representative of the Panagis Mamos family.
Two years later, the bet of that venture seems to be won by Athenian Brewery. According to safe information, while the 2018-volume target for 2018 hectoliters, the reality has positively overcome expectations as 40,000 hectoliters of beer was marketed.
The biggest impetus for brandy came mainly from the cold market. Estimates suggest that this launch has touched the rising trend for limited production beers with native features and label.
At the same time, the company utilized its distribution network, extending the mood of Mamas all over Greece in the summer of 2018 and placing the product in the right places at the right time.
According to information, Mamos is one of the products in which the Athenian Brewery invests in the future, as it is expected to bring new products with this label in the near future.