Signs of fatigue over the dominance of the Internet have begun to manifest some “mature” digital markets in the world.

Interesting findings from this research and exactly what The Kefalonia Pulse is aiming to deliver;

  • Targeted information reducing the need for users to check several different sources
  • Filters out repetitive information often seen on social media sites
  • Does the work, enabling customers to enjoy life not waste their time on the internet

As a result, users say they are ready to increase the time they spend away from smartphones and other devices connected to the Internet, and more and more people are spending less time online.
The BBC’s “Decoding the digital home 2019” research reveals that the proportion of households in Britain spending more than 30 hours online a week has fallen from 34% a year ago to 28% in 2018. The same survey, which took place on a sample of 2,500 British households by the end of 2018, shows that the proportion of those who spend less than 10 hours online has risen slightly from 18% to 21% over the same period.

Half of the millennials in the United Kingdom say they are bored with the Internet

In the meantime, research reveals a number of interesting facts, such as that an increasing number of new people are ready to cut off stable Internet access (43%). Research shows at the same time that users are becoming increasingly demanding by the quality of their connection. For example, more and more consumers are happy about fiber optics (59%, from 54% a year ago). Also, young people aged 18-24 at 42% say they would pay a premium to acquire the latest devices, but only 18% of those aged 25 and over who have more disposable income say they are ready to does.

According to the findings of the study,millennials are seeking simplicity and clarity in meeting their needs for connectivity and content.46% believe that there are many different broadband packages, so they think most of them do not have to add anything new to what they already have. At the same time that content providers are trying to expand distribution channels by making their content available to different packages, platforms and applications,a quarter of all households respond so they have difficulty watching their favourite content. This percentage is rising to almost 40% among young people aged 18-24.A major issue is security for users.For example,72% of respondents replied that, even when it comes to recognizable brands they trust, they are very cautious about disclosing personal and financial data on the Internet.

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