Britain’s two most famous redheads have joined forces for a jokey video with a serious purpose – to mark World Mental Health day.
In the footage released on Instagram today, the Duke of Sussex and Ed Sheeran meet to discuss a collaboration.
But it quickly becomes clear the pop star has got the wrong end of the stick – and mistakenly believes that he and Harry are meeting to discuss their red hair.
The singer says to the prince: “People just don’t understand what it’s like for people like us. With the jokes and the snide comments. I just think it’s time we stood up and said we’re not going to take this anymore.”
Sheeran, 28, continues: “We’re ginger and we’re going to fight!”
The duke, 35, shifts in his seat before explaining: “Umm, OK. Slightly awkward. Maybe there’s been a slight miscommunication but this is actually about World Mental Health Day.”
An apparently crestfallen Sheeran replies: “Oh yeah, of course. I definitely knew that,” before deleting a line on his laptop reading: “Gingers Unite”.
The pair then address the camera side by side, as Harry says: “Guys, this World Mental Health Day, reach out, make sure that your friends, strangers look out for anybody who might be suffering in silence.
“We’re all in this together.”
The video, which has already been viewed more than 650,000 times, begins with Sheeran getting his beard trimmed ahead of his royal visit.
He says: “Really excited today. Going to film with Prince Harry who contacted me about doing a charity idea with him, which is going to be good. I’ve long admired him from afar.”
It then cuts to Harry opening a front door to the singer as a door chime plays “God Save The Queen”.
The duke jokes: “It’s like looking in the mirror,” as both men stare at each other.
The comedy clip was reportedly filmed at Ivy Cottage at Kensington Palace, the home of Harry’s cousin Princess Eugenie.
The duke thanks Sheeran for coming over, explaining: “For me, this is a subject of a conversation that’s not talked about enough. I think people all over the world are really suffering.”
In agreement, the pop star reveals he has been trying to write a song about the subject, with Harry responding: “Someone with your skill-set, to be able to write lyrics of a song to raise awareness would be amazing.”
It is then that the misunderstanding is revealed.
Today’s good-humoured clip, posted on the official Sussex Royal Instagram page, was accompanied by a message reading: “It’s World Mental Health Day!
“Both Prince Harry and Ed Sheeran want to ensure that not just today but every day, you look after yourself, your friends and those around you.
“There’s no need to suffer in silence – share how you’re feeling, ask how someone is doing and listen for the answer. Be willing to ask for help when you need it and know that we are all in this together. #WMHD.”
The post then lists a number of social media accounts offering resources and support, including the charities Mind, Childline and Samaritans.
It comes hours after the pair offered a tantalising teaser on the collaboration, posting a short section of the clip with the text: “Tomorrow. 10th October”.
World Mental Health Day is held annually to campaign against the stigma that surrounds mental illness and promote understanding and support.
Suicide prevention is the main focus for this year, with the World Federation for Mental Health choosing a new theme each year.
Around 6,000 people across the UK and Ireland take their own lives each year, according to the Samaritans, with tens of thousands more attempting suicide.
To mark the day, Harry, who spearheads mental health initiative Heads Together alongside the Duke and Duchess of Cambridge, is to meet young people at community projects in Nottingham which aim to improve well being.
He will return to Nottingham Academy – a place he has visited on several occasions – and Community Record Studio in St Ann’s on Thursday, where he will join a discussion on mental health.
He is expected to share his own experiences during the Epic Partners Nurture Session talks, before watching young people perform a ‘Hip Hopera’ at the recording studio.
It comes just days after Harry – alongside Meghan, William and Kate – gave his voice to a TV advert launching Every Mind Matters, a joint campaign by the NHS and Public Health England, which advocates good mental health.
Source – standard.co.uk